Schering-Plough
Pericraft participated in the pitch for Schering-Plough's campaign to educate couples regarding contraceptives in the Asia Pacific region. For a couple to choose a method of contraceptive, it requires making a commitment to the program and eachother - a promise. The campaign is anchored around a microsite which collects "promises" sent in by the public through the website, as well as through mobile submissions provoked by "live" projected images of the symbolic heart in public spaces.
In collaboration with OgilvyOne Singapore.
