A repository of Motorola's marketing initiatives in the region, MOTOLOUNGE features events, promotions and parties sponsored or hosted by Motorola. MOTOLOUNGE also reflects Motorola's brand positioning through identifying with cool music, hot fashion and stylish design trends. Pericraft was responsible for idea generation, design execution and the development of the website.
In collaboration with Wunderman and FCBi Singapore. The MOTOLOUNGE concept was later adopted and customized by Motorola Europe and Middle East.
View site: pericraft.com/works/motolounge/