Levi's Ladies Style
Pericraft was contracted by BBH to provide overall creative direction for the Levi's Lady Style Spring/Summer 2010 online campaign "Levi's Sparkle Studio". A microside was developed, allowing users to act out their modeling fantasies using the Levi's Photo Studio. Users can pose and take gesture-triggered snapshots using the webcam to create their personal Com-Card. The microsite features a seamless blend between animated video footage and still photography to achieve a believable virtual photo studio.
In collaboration with BBH Singapore.
View site: www.levissparklestudio.com